OUR STREET.OUR PEOPLE.OUR RESPONSIBILITY

Zero Limits was born to push boundaries — not just in fashion, but in the world. Through UNSEEN LIMITS™, we spotlight unhoused individuals in our city by giving them new gear, a hot meal, and a platform to be seen, heard, and respected. This isn’t a PR campaign. It’s visibility with dignity.

HOW IT WORKS

  • Photoshoots With Purpose:

    We photograph unhoused individuals wearing ZERO LIMITS in exchange for food, money, and gear — only with full consent.

  • Meals + Street Kits:

    Every UNSEEN LIMITS™ product sold = meals, essentials, or a direct donation to an NYC-based homelessness nonprofit.

  • Stories That Inspire:

    With permission, we share names, quotes, or reflections from the street. Not to “save,” but to see.

The Faces Behind the Fabric

  • fashion-model-in-pink

    Jamal, 43

  • fashion-model-in-pink

    Jamal, 43

  • fashion-model-in-pink

    Jamal, 43

  • fashion-model-in-pink

    Jamal, 43

  • fashion-model-in-pink

    Jamal, 43

  • fashion-model-in-pink

    Jamal, 43

Wear the Mission. Fuel the Movement

Every item from the UNSEEN LIMITS™ drop supports our community giveback program. Real impact. Real style.

Shop the Capsule

Want to Go Further?

Here are 3 ways to help beyond wearing the merch:

- Donate a Street Kit

- Sponsor a Photoshoot

- Volunteer or Partner Locally

Contact UsSponsor This Project

Not everyone gets a second chance. But everyone deserves to be seen.

— ZERO LIMITS NYC